Rawmyun 2024: Plant-Powered Ramen
Joseph Seo, Co-founder and CEO of Rawmyun, created the brand in memory of his mother, inspired by their shared love for comforting ramen during his childhood. After losing her to stomach cancer, Joseph was motivated to develop a guilt-free, nourishing alternative. Rawmyun features gluten-free, plant-based noodles made with over 15 superfoods, offering a healthy and comforting meal for everyone. DeliveryRank offers you an exclusive interview.
Joseph, what inspired the creation of Rawmyun, and how does your mission align with the growing interest in sustainable and plant-based eating?
The inspiration for Rawmyun came from a personal passion for creating wholesome, convenient meals that meet modern dietary needs without compromising flavor or quality. The instant noodle market has long been associated with unhealthy ingredients, limited dietary inclusivity, and unsustainable practices. We saw an opportunity to revolutionize this space with products that are gluten-free, plant-based, low-FODMAP, and free of major allergens. Our mission is to make delicious, nutritious instant meals accessible while supporting sustainable agriculture and ethical sourcing. This aligns perfectly with the growing interest in plant-based eating and the global push toward more environmentally responsible food choices.
Could you describe the development process behind your Savory Curry flavor and any challenges in balancing taste with nutrition?
The Savory Curry flavor was a labor of love, inspired by the richness and complexity of traditional curry recipes. We incorporated over 20 roots, herbs, and vegetables, including a generous dose of turmeric—about 1000mg per serving—to create a medicinal and flavorful broth. Balancing taste with nutrition was a challenge, especially when working with natural ingredients to meet strict dietary requirements. For example, we had to ensure the flavor was bold and satisfying without relying on artificial enhancers, while also keeping it low-FODMAP and allergen-free. Achieving this required extensive testing and refinement, but the end result is a product that’s both indulgent and health-conscious.
How do you ensure the quality and sustainability of the organic rice and plant-based seasonings used in your products?
We source our organic rice noodles directly from trusted suppliers in Thailand, known for their high-quality and ethical farming practices. Each ingredient in our seasoning blends, from shiitake mushrooms to kelp extract, is carefully selected to meet our stringent standards for sustainability, purity, and taste. To uphold our commitment to safety, we third-party test every batch for heavy metals, ensuring that our products are essentially heavy-metal free. Our 18,000-square-foot manufacturing facility in Southern California is both gluten-free and organic-certified, allowing us to maintain complete control over quality assurance. Additionally, we prioritize suppliers who adhere to environmentally friendly practices, ensuring that Rawmyun not only tastes good but also contributes to a healthier planet.
Who is your primary target audience, and how do you cater to the needs of both health-conscious consumers and those seeking convenience?
Our primary audience includes health-conscious consumers, busy professionals, and families looking for quick, nutritious meal solutions. Rawmyun is designed to address the growing demand for clean-label, allergen-free, and plant-based foods. By providing instant ramen that’s gluten-free, low-FODMAP, and free of seed oils and GMOs, we cater to individuals with dietary restrictions or those who simply want to make healthier food choices. At the same time, our convenient cup format and easy preparation appeal to those with fast-paced lifestyles, offering a balance of health and convenience that’s rare in the instant noodle market.
What are your plans for the future of Rawmyun, and can customers look forward to any new flavors or product innovations?
The future of Rawmyun is incredibly exciting. We’re currently exploring new flavors and innovations to expand our product line. One of our most anticipated upcoming releases is a vegan chicken noodle SKU called Seoul Chicken Noodle, which will feature organic ginseng and organic jujube. This flavor is inspired by samgyetang, a traditional Korean chicken soup often enjoyed for its vitality-boosting properties. Additionally, we are working on developing a high-protein rice ramen noodle to meet the growing demand for nutritious, plant-based protein options. We also aim to expand our retail presence, collaborate with like-minded brands, and further our mission of making healthy, sustainable eating more accessible. Customers can definitely look forward to more bold flavors and innovative breakthroughs from Rawmyun.
If you would like to find out more about Rawmyun, please visit https://rawmyun.com/