Frozen Bottle 2024: 100% Vegetarian, Customized Cakes

Pranshul Yadav is the Founder and CEO of Frozen Bottle, a leading Indian brand specializing in milkshakes, thickshakes, dessert jars, sundaes, cold coffee frappes, ice cream, and eggless cakes. With a commitment to offering 100% vegetarian options, Frozen Bottle has rapidly expanded from its origins in Bengaluru to over 180 outlets across 32 cities in India. The company is poised for further growth, with plans to open 400+ new locations in the next two years. DeliveryRank finds out more.

Frozen Bottle offers a diverse range of milkshakes and desserts, from milkshakes to dessert pizzas. How do you continuously innovate and introduce new flavors to keep the menu fresh and exciting for customers?

At Frozen Bottle, innovation is at the heart of everything we do. We consistently engage with our customers to gather feedback on their product experiences and track the performance of our offerings. This helps us understand what works and where we can improve. Additionally, we closely monitor emerging food trends and focus on introducing products that are unique and often a first in their category. This commitment to innovation ensures that our menu remains fresh, exciting, and aligned with our customers' evolving tastes.

With the growing trend of health-conscious consumers, how does Frozen Bottle cater to customers looking for sugar-free or vegan options while maintaining the indulgent experience of your traditional offerings?

At Frozen Bottle, we recognize the growing shift towards healthier lifestyles, and we're committed to offering options that cater to diverse preferences. For our health-conscious customers, we currently offer sugar-free shakes that maintain the rich and indulgent flavors we’re known for. Additionally, we've introduced protein-added milkshakes to meet the demand for more nutritious options. While we don’t yet have vegan offerings, we’re aware of the increasing popularity of plant-based choices and are actively working on developing exciting vegan options to add to our menu in the near future.

How do you balance aesthetics and taste in your desserts, ensuring that your offerings are not only visually appealing but also delicious?

Our approach to creating desserts is simple—we treat every product as if we're serving it to our own family. While we love making our desserts look visually stunning, our core focus is always on taste and quality. We view our customers not just as patrons, but as guests and family, so delivering an indulgent and flavorful experience is our top priority. We believe that a dessert should not only look good but, more importantly, taste amazing. It’s this balance of aesthetics and flavor that defines our offerings.

What role does customer feedback play in refining your dessert offerings? 

Customer feedback is invaluable to us at Frozen Bottle. Our customers provide insights on everything from store ambiance and hygiene to taste and pricing. This feedback helps us continuously refine and improve our offerings, ensuring that we meet and exceed their expectations. By listening closely to their needs and priorities, we can make informed decisions that keep our products and overall experience aligned with what our customers value most.

Frozen Bottle offers a wide range of cakes and desserts. How do you ensure that each product, maintains its quality across different outlets and home deliveries?

We have a strict Standard Operating Procedure (SOP) in place to ensure consistency and quality across all our products. Our team undergoes thorough training to ensure they follow these guidelines meticulously at every step of production. We never compromise on the quality of our ingredients, always sourcing the best to maintain the high standards our customers expect. Whether in-store or for home deliveries, our commitment to quality remains unwavering. We prioritize delivering exceptional products, even if it means sacrificing some profit, because for us, the values of our products and quality always come first.

If you would like to find out more about Frozen Bottle, please visit https://frozenbottle.com/