Franklin Farms 2024: Meatless Sensations

We chat with Cindy Wong, VP of Sales at Franklin Farms about this thriving company that focuses on bringing affordable, delicious, easy-to-prepare plant-based products to customers.

What are the origins of Franklin Farms?

Franklin Farms began in 1981 on an actual mushroom farm in Franklin, Connecticut. We started making veggie patties by using broken, small pieces of mushroom. Since introducing our vegetable-based burgers, we’ve crafted a range of health-conscious plant-based products that span meal types and taste profiles. 

We start with flavor-forward, high-quality, plant proteins. Then we mix them, splice them, mingle them, and dice them. We don’t genetically engineer them. From a quick bite to a sit-down dinner, we make cooking with and eating plant-based proteins, easy and delicious. Our diverse line of products is a “one-stop shop for plant-based foods.

Where do you source your ingredients?

We carefully source ingredients from local and overseas suppliers. We have an internal vendor verification program to make sure that all the ingredients we use are produced in an FDA regulation-compliant facility.  

What’s your “flagship” product?

Our flagship product is our line of Veggie Burgers and Meatless Meatballs that you can find in the refrigerated section. They’re made with high-quality, non-GMO ingredients, and provide a good source of plant-based protein. 

Our product line also includes Tofu, Fusion Tofu, Seitan, Tempeh, Wraps, Jerky, A9Ω™ Plant-Based burgers, Planty Good™ Patties and Ground, and more.

What percentage of the population has turned to a plant-based diet?

As plant-based eating continues to grow, we’re seeing more and more customers seeking out protein alternatives. In the Mintel 2021 research report, overall, 18% of people are flexitarian, vegetarian, or vegan. Adults aged 25-44 are the key demographic for plant-based food. Today, plant-based proteins are not only a trend but also a way of life for many customers.

Tell us about your new partnership with Purple Carrot

We’re thrilled to partner with Purple Carrot and excited our customers will have a new and convenient way to enjoy great-tasting meatless meals in the comfort of their own homes. Purple Carrot’s meal kits are a fresh and convenient way for customers to create and enjoy flavorful plant-based foods. Our extra-firm tofu is a popular ingredient in many recipes.  

Where can customers find your products? 

Franklin Farms is available in stores coast to coast. You can find out more about store locations on our website. And, as previously mentioned, you can now find our products on Purple Carrot’s menu.

How does Franklin Farms compare to other leading brands? 

Each of our products is made with high-quality, non-GMO ingredients and is created with the customer in mind. With a focus on bringing affordable, delicious, easy-to-prepare products to customers, our products offer versatility for different meal types and taste profiles.

What does the future hold for Franklin Farms?

We look forward to growing the Franklin Farms brand by offering customers new and innovative plant-based options.