Fit Kitchen 2024: Find The Athlete Within

Amar Lodhia, founder of UK-based company Fit Kitchen, reveals how we can all live healthier and fitter lives without having to count the pennies.

What was the motivation behind the creation of Fit Kitchen, and when was it launched?

At Fit Kitchen we strive to make it simple and easy for people to lead healthy and fit lives, every day.

Fit Kitchen was launched in 2015, catering for just a handful of local gym friends who were inspired by my dedication to eating clean and training hard. They asked me to prepare their food along with mine and drop it off for them. Soon the word got around, and I outgrew my home kitchen!

We now deliver thousands of freshly prepared, nutritiously balanced meals nationwide through the Fit Kitchen website and app, to a growing customer base of more than 17,000 people on a weekly basis. We’ve also just opened the first Fit Kitchen store in the heart of London, offering Covid-safe delivery and collection.  

Esthetic bodybuilding, sport, and nutrition: Can these co-exist? 

Yes! Training for esthetics requires a fine balance of nutrition and the right kind of workout. This is what motivated me to further study nutrition and also qualify as a personal trainer. It was important for me to be able to understand the relationship between the two.

Do you provide professional support for those embarking on their Fit Kitchen journey?

Yes. Our staff are trained to help customers make the best nutritional choices for their needs. We have built professional support into our ecosystem of customer service. We are constantly developing this, from offering 24-hour phone support and live chat to being super-responsive to customer queries.

Is Fit Kitchen only for high-performance athletes?

Our customer is anyone who wants to lead a healthy and fit life!

How does your pricing compare to other prepared meal services or home-cooking?

You could order three Fit Kitchen meals a day and have them delivered to your door, and it can often be cheaper than shopping for the ingredients and cooking at home. You can eat Fit Kitchen three times a day for less than £15.

Are your meals freezer/microwave friendly?

Yes. Heating and serving instructions are included in the delivery.

Do you practice sustainability?

I’m trying to lead by example and I cycle 20 miles a day to the store and back. I am a firm believer in businesses being a force for positive social and environmental change. We use compostable packaging and actively write to all our new customers to ensure they are aware they can ethically and sustainably dispose of the packaging. We use recycled materials wherever possible.

We also have an animal welfare policy and have signed up for the Better Chicken campaign, too.

Do you deliver to Greater London and the surrounding area?

We deliver all over the UK. Greater London and outside are covered via next-day DHL delivery, and we deliver hot food within the hour across central London from our Farringdon store.

What else lies in store for Fit Kitchen?

We’ll be delivering even more great-tasting, guilt-free food to more cities with our within-the-hour deliveries, and maybe even taking some inspiration from “curbside” pickup (where you wait in your car and staff bring out your order to you). Watch this space!