Cezy and PepCubes 2024: Powered By Carrots!

In the bustling landscape of modern snack culture, where convenience often overshadows authenticity, there emerges a beacon of tradition and flavor. Meet Selen Canogullari, the visionary founder behind the renowned Cezy and PepCubes brands, hailing proudly from the vibrant heart of Turkey. Embracing a philosophy rooted in reverence for nature and the wisdom of ancestors, Selen's journey into the realm of wholesome snacking was no ordinary pursuit. It was a quest fueled by a deep-seated passion for genuine flavors and nourishment tailored to the body's needs. With a deep-rooted connection to her Mediterranean heritage, Selen found inspiration in the time-honored traditions of southern Turkey. It was here, amidst the sun-drenched fields and centuries-old recipes, that the idea for PepCubes was born. As Selen Canogullari continues to champion the cause of authentic snacking, her journey serves as a beacon of inspiration for those who seek to reconnect with the true essence of food. Join Delivery Rank to find out more.

Can you share the story behind Cezy and PepCubes brands, and how you discovered the unique recipe from the 1800s for your carrot bars?

Since my childhood, I've been inspired by a carrot dessert that is greatly appreciated and commonly consumed in the southern region of Turkey. It has been passed down to us from our ancestors. There are small businesses in my region that still make this recipe in its most traditional form. I believe our ancestors used this recipe for energy purposes in the 1800s because even today, this dessert containing natural and refined sugar is quite energizing and is also consumed for its aphrodisiac features.

With Jazz and Pop Cubes, our aim was to revise the recipe of this traditional dessert using entirely natural ingredients instead of sugar. It wasn't easy, of course, to achieve the same taste and functions without using any sugar, but after about nine months of work, we were able to finalize the new recipe for the products, and we created the world's first and only sugar-free, gluten-free, dairy-free carrot cube bars for the snack market. We introduced the world's first and only carrot snacks to the market under the Jazz and Popups brands.

Could you walk us through the process of developing and refining your carrot bar recipe to ensure its quality and authenticity?

When improving the recipe for our carrot cubes, we meticulously measured the impact of each new ingredient added to the product. Through laboratory tests, we assessed factors such as energy content, calories, and fiber content. And, of course, taste was not overlooked. We also advanced by directly measuring taste through user experience results. Our products were tested on hundreds of people, and we combined their feedback with laboratory results to progress at every step.

As you take your first steps into the U.S. market, what strategies do you have in place to differentiate your products and attract consumers?

Despite our products having many functional benefits, such as providing energy for society, aiding new mothers in producing extra milk, and keeping you full for a long time without weighing down your stomach, it seems that in the Turkish market, their ability to sustain your energy levels without spiking blood sugar has stood out the most. Currently, many athletes engaged in auto sports prefer our carrot cubes. In the future, I believe we will develop a strategy for the US market by again measuring user experience and preferences.

Can you tell us about any upcoming product innovations or expansions in your product line that consumers can look forward to?

In our product range, we currently offer four varieties, each tailored to specific needs. The walnut variety is preferred by women who want to stay full for longer periods and by new mothers for mixed support. The peanut variety, of course, is favored by outdoor athletes. Our goji berry option is quite special; I dare say it's the most delicious and unique regal snack in the world. We combined purple carrots with entirely natural dried fruits because they're a complete source of antioxidants. Then there's our much-loved orange variety. You won't believe the harmony between carrots and oranges. We didn't use any nuts in this variety for those with allergies. Thanks to the carrots and other natural ingredients present in all our varieties, they boast a very high fiber content.

What role does consumer feedback play in shaping the direction of your brands, and how do you incorporate it into your decision-making process?

We determine everything from product development to ease of use, and even the weight, based on consumer feedback. For example, consumers provided us with the main components of our peanut recipe. They told us what athletes, especially those engaged in outdoor sports, need while out and about, and we developed the product accordingly. When we first launched, our product consisted of three cubes weighing 45 grams each package. However, the product was so potent that nobody could finish three cubes. So, based on usage habits, we changed the weight of our packages to two cubes, with 30 grams each. I described them as cubes because although our products are marketed as bars, they are packed in bite-size cube shapes. In short, we offer complete natural energy assistance with our Jazz and Pop Cups brands.

If you would like to find out more about Cezy and PepCubes, visit https://pepcubes.com/