Keeros 2023: Supersnacks & Superfoods That Are Healthy For All & Safe For Diabetics!
In the dynamic realm of health and wellness, Sachin Sahni and Simran Sahni, the brilliant minds behind Keeros, stand out as pioneers with a collective experience surpassing 19 years. As the co-founders of this innovative venture, they have left an indelible mark by successfully catering to the nutritional needs of over 50,000 clients. Their journey began with a profound observation—a realization that struck a chord during those ubiquitous mid-meal hunger pangs. A particular inspiration fueled their quest—the unwavering commitment to crafting snacking solutions for individuals with diabetes, a demographic often burdened with limited choices. This unique perspective laid the foundation for Keeros, a brand that strives to redefine the narrative of healthy snacking by offering choices that are not only delectable but also promote overall well-being. Join Delivery Rank on a journey through the innovative landscape cultivated by Sachin Sahni and Simran Sahni, as they continue to revolutionize the way we approach our mid-meal cravings.
In the journey of founding Keeros, what specific challenges did you and Simran Sahni encounter when transitioning from serving clients in the health and wellness industry to creating a product line focused on healthy snacking?
Transitioning from health and wellness services to Keeros Superfoods presented unique challenges. Shifting from services to product creation required a mindset shift. Navigating recipe perfection, sourcing quality ingredients, and mastering production were hurdles. Our focus was not just on well-being but crafting tempting, health-focused snacks. The journey involved a leap of faith, innovation, and commitment.
Initially, expertise in service, not product distribution, posed a challenge. We experimented and learned, but a breakthrough came with a consultant. They guided us in establishing a robust distribution network, especially in the challenging retail market
Can you share the key insights or turning points that led you to the realization that there was a need for healthier alternatives to traditional snacks in the market?
Key insights emerged during our health and wellness consultations, where clients sought advice not only on dietary choices but also on healthier snack alternatives. Recognizing the common dilemma busy individuals faced—lack of time for homemade snacks—we identified a significant market gap. Clients consistently inquired about trustworthy brands offering healthier alternatives to traditional snacks. The realization hit hard when we discovered the scarcity of health-certified, diabetic-friendly options in the market. This fueled our decision to bridge the gap by creating a product line that caters to both general health needs and the specific requirements of diabetics. Keeros Superfoods was born out of the mission to provide a wholesome and safe snacking solution for all.
Given the vast experience of over 19 years in the health and wellness industry, how has this background influenced the development and ethos of Keeros products?
With over 19 years in the health and wellness industry, our extensive experience and consulting have provided invaluable insights into the preferences of weight watchers and diabetics. Throughout these years, we've observed that people stick to a product only if it's not just healthy but also delicious. This realization became a cornerstone for Keeros Superfoods – understanding that taste is as crucial as nutritional value. We recognized the need for our products to be both healthy and flavorful. For weight watchers, low calories and a low glycemic index became essential criteria, ensuring our offerings not only supported weight management but also controlled sugar levels for diabetics. Our longstanding industry background profoundly influences the ethos of Keeros, emphasizing the fusion of health and taste in every product we create.
Creating appealing and nutritious snacks that are also affordable is a unique challenge. How did you and your team at Keeros strike the right balance between taste, affordability, and nutritional value in your products?
Addressing nutritional value was our initial focus at Keeros. We scrutinized traditional snacks, eliminating the unhealthy elements and incorporating healthier ingredients with added fiber, catering to diabetics and weight watchers with fewer calories and enhanced nutrition. Each product undergoes rigorous lab certifications to validate our claims.
To make our products affordable, we leveraged the agricultural abundance in Uttar Pradesh, our headquarters. Sourcing ingredients from local farmers not only ensures quality but also supports the community. This dual benefit of affordability and farmer empowerment aligns with our mission.
Tackling the taste challenge involved extensive consumer feedback. We tested over 200 product formulations, gathering insights from diverse tastes. The final products emerged as a result of this collaborative process, ensuring widespread acceptance among those who tested them. Striking the right balance between taste, affordability, and nutrition has been a meticulous journey for Keeros and our dedicated team.
As a CEO and founder, what leadership principles or strategies have you found most effective in steering Keeros towards success in the competitive health food industry?
As a CEO and founder, my key leadership principles at Keeros revolve around customer-centricity. Regular customer interaction and feedback form the core of our strategy. We consistently iterate and innovate our products based on customer insights, ensuring our offerings align with their tastes and needs.
Building a high-performing team is another crucial element. I focus on assembling a rockstar team aligned with Keeros Superfoods' goals. This involves empowering our team to contribute to customers' well-being by addressing lifestyle issues like weight management and diabetes through innovative products.
Moreover, fostering a self-motivated, driven, and empathetic team is paramount. Our success in the competitive health food industry hinges on a team dedicated to delivering the joy of healthy eating without compromising on taste or health benefits.
If you would like to find out more about Keeros, visit https://keeros.in/